Kids’ Sweat Set Collection

Hi! Today’s blog post is about a step we considered for as long as three years! Wondering what that step is? Keep reading and you’ll find out! 

Right away, we want to say that this blog post will be relevant for those who have children in their surroundings. 🙃

A collection for kids 👧👦

Yes, it’s true! We’re finally introducing our first leisurewear sweat set collection for kids. Why did this step take so long? The answer is simple—we stopped looking at business through rose-coloured glasses a long time ago, like young creators or new business owners do. We understand very well that the children’s clothing market is one of the most competitive industries. Today, shopping centres are full of clothing from third-party manufacturers, so establishing a place in the market is becoming more and more difficult.

Back when we had a physical store in a shopping centre and sold only women’s clothing, we saw a real example of how hard it is to compete in this segment. Our colleagues who sold children’s clothing had to close their store after just three months, when a huge children’s clothing chain moved into the shopping centre. Why do you think that happened?

Prices?

Yes—everything comes down to price. Competing with big manufacturers on price is almost impossible for us—Lithuanian producers.

But we have our advantage— quality. Those of you who already own our pieces will probably agree. Our goal is to show that it’s worth choosing quality over quantity. We hope we’ll find our place under the sun. And if not—at least we’ll know we tried, and our conscience will be clear.

In the worst case, we’ll at least make happy those dozens of customers who insisted that a kids’ clothing collection finally had to happen! 🙃

So what did we create?

Below you’ll find our first universal leisurewear collection for kids, which is perfect for both girls and boys. We think we managed to create a balanced design that will make both kids and parents happy!

That’s all we wanted to share this time. We’re looking forward to your opinion and hope you’ll love the collection! See you soon!